Rob Côté
About Rob Côté
Rob Côté serves as the Marketing Communications Manager at SWTCH, where he focuses on enhancing the deployment of electric vehicle chargers. He has extensive experience in marketing roles, particularly in demand generation and content creation, with a background in journalism.
Work at SWTCH
Rob Côté has been serving as the Marketing Communications Manager at SWTCH since 2024. In this role, he focuses on enhancing the deployment and operation of electric vehicle chargers in multifamily residential buildings and retail locations. His responsibilities include developing marketing strategies and communications that support the company's mission in the electric vehicle sector.
Previous Experience at Broadsign
Prior to his current position, Rob Côté worked at Broadsign for several years in various roles. He served as the Demand Generation Manager from 2021 to 2023, where he was responsible for generating leads and driving marketing initiatives. Before that, he held the position of Content & SEO/SEM Specialist from 2020 to 2021, and as a Marketing Copywriter from 2018 to 2019. His experience at Broadsign contributed to his expertise in content creation and digital marketing.
Educational Background
Rob Côté has a solid educational foundation in journalism and media. He studied at Concordia University, where he earned a Bachelor of Arts with a specialization in Journalism from 2010 to 2013. He also attended the Danish School of Media and Journalism, achieving certificates in Multimedia and TV Journalism from 2011 to 2012. Additionally, he completed a Diploma of College Studies in Creative Arts & Literature at CEGEP - John Abbott College from 2008 to 2010.
Passion for Electric Vehicles and Climate Action
Rob Côté has a strong passion for electric vehicles and climate action, which is reflected in both his professional focus and personal interests. His commitment to these areas drives his work at SWTCH, where he aims to improve the infrastructure for electric vehicle charging. He actively engages in discussions related to electric vehicle charging, emphasizing the importance of sustainable practices.