Christina Herancourt
About Christina Herancourt
Christina Herancourt serves as the President of MISSION CRM, where she has worked since 2016. With a background in marketing and communications, she transitioned from the for-profit sector to the nonprofit sector to make a positive impact.
Current Role at MISSION CRM
Christina Herancourt serves as the President of MISSION CRM, a position she has held since 2016. In this role, she oversees the organization's strategic direction and operational management. Her leadership focuses on enhancing client relationships and driving the mission of the organization forward. Under her guidance, MISSION CRM has aimed to leverage technology to improve communication and engagement within the nonprofit sector.
Previous Experience in Account Services and Project Management
Before her current role, Christina held various positions in account services and project management across multiple organizations. She worked at Pavliks.com, Arcos Technologies Inc., and Arctictech Solutions Inc. from 2015 to 2016. In these roles, she managed client accounts, coordinated projects, and ensured the successful delivery of services. Her experience in these positions contributed to her understanding of client needs and project execution.
Background in Marketing and Communications
Christina transitioned from a 15-year career in marketing within the for-profit sector to the nonprofit sector. Her previous roles included serving as Client Marketing & PR Director at Venture Communications from 2009 to 2013 and as a Consultant at NATIONAL Public Relations from 2007 to 2008. In these positions, she was involved in planning and executing communications campaigns and marketing initiatives for various organizations.
Educational Qualifications
Christina Herancourt has a diverse educational background. She studied at Carleton University, where she earned a Bachelor of Arts degree with a focus on English and Law. She also attended Humber College, achieving a qualification in Journalism. Additionally, she studied Corporate Communications at Seneca College of Applied Arts and Technology. This educational foundation supports her expertise in targeted communications and relationship building.
Leadership at TVOntario
From 2004 to 2007, Christina worked at TVOntario as Team Leader for ILC & Education Outreach. In this role, she was responsible for leading initiatives that aimed to enhance educational outreach and engagement. Her work at TVOntario contributed to her understanding of the nonprofit landscape and the importance of effective communication in fostering relationships with various stakeholders.