Becca Cheng
About Becca Cheng
Becca Cheng is the Director of Ecommerce at Symplicity Corporation, specializing in product marketing, digital marketing, and website optimization. With a background in analytics and extensive experience in various industries, she has a strong focus on creating engaging customer experiences through data-driven strategies.
Work at Symplicity
Becca Cheng currently holds the position of Director of Ecommerce at Symplicity Corporation. She has been in this role since 2021 and is based in Arlington, Virginia. In her capacity as Director, she oversees the performance analysis of multi-million dollar campaigns, focusing on optimizing ecommerce strategies to enhance customer engagement and drive revenue.
Previous Roles in Ecommerce
Prior to her role at Symplicity, Becca Cheng worked at Optoro, where she served as an eCommerce Marketing Analyst from 2015 to 2016 and then as Senior Analyst, eCommerce Marketing from 2016 to 2018. Her earlier experience includes positions at Equus Compute Solutions, where she worked as an Ecommerce Marketing Coordinator and later as Ecommerce Marketing Manager. Additionally, she held the position of Manager, Brand Marketing Analytics at Hilton from 2018 to 2020.
Education and Expertise
Becca Cheng studied at the University of California, Berkeley, where she earned a Bachelor of Arts (BA) in Economics. She also attended The University of Hong Kong. Her expertise encompasses product marketing, digital marketing, and website optimization, with a strong focus on using data analytics to enhance customer experiences.
Skills and Specializations
Becca Cheng possesses a diverse skill set that includes digital analytics, product analytics, marketing analytics, and customer analytics. She specializes in scaling marketing plans with limited budgets and has experience in both direct-to-consumer (D2C) ecommerce and business-to-business (B2B) software as a service (SaaS) marketing. Her background spans various industries, including hospitality, retail/ecommerce, technology, and talent acquisition.