Ben Hsieh
About Ben Hsieh
Ben Hsieh is the Co-Founder and COO of Synapbox, where he leverages biometrics and AI to improve advertising and packaging testing. He has held various leadership roles in companies across Hong Kong, Shanghai, and Los Angeles, with a background in finance from Durham University.
Work at Synapbox
Ben Hsieh serves as the Co-Founder and Chief Operating Officer at Synapbox, a position he has held since 2019. Based in Los Angeles, California, he focuses on utilizing biometrics and artificial intelligence to improve the effectiveness of advertising and packaging testing. His work aims to provide brands with remote, actionable, and affordable feedback tools, revealing genuine audience perceptions through innovative testing methods.
Previous Experience in Leadership Roles
Prior to his role at Synapbox, Ben Hsieh held several key positions in various organizations. He worked as a Director at Nest.vc from 2017 to 2019 in Hong Kong. Before that, he was a Partner at China Bridge Ventures from 2013 to 2015 in Shanghai City, China. He also served as the Director at 42Labs from 2015 to 2017. His experience spans consulting roles at Executive Access and Options Group, as well as a consultancy position at Matthew Hoyle International in 2010.
Education and Expertise
Ben Hsieh studied at Durham University, where he earned a degree in Business Finance. His educational background provides a strong foundation for his work in finance and technology, particularly in the fields of biometrics and artificial intelligence. This expertise supports his focus on enhancing advertising effectiveness and understanding audience perceptions.
Professional Background
Ben Hsieh's professional journey includes a diverse range of roles in finance, consulting, and technology. He began his career as an Associate at Executive Access from 2007 to 2009. He then transitioned to consulting roles at Options Group and Matthew Hoyle International. His experience in venture capital and technology firms has equipped him with insights into market dynamics and consumer behavior.