Cristina De La Peña
About Cristina De La Peña
Cristina De La Peña is the Founder and CEO of Synapbox, where she has led the company since 2020 in Los Angeles, California. She also serves as a Board Member at ASEM in Mexico City and has been recognized by Forbes and MIT for her innovative contributions in the field of AI-driven audience feedback integration.
Work at Synapbox
Cristina De La Peña serves as the Founder and CEO of Synapbox, a position she has held since 2020 in Los Angeles, California. Under her leadership, Synapbox has established itself as a trusted partner for major companies, including Warner Media, AB InBev, and Netflix. The company focuses on integrating AI-driven audience feedback into creative processes, which has significantly transformed how content is developed. Cristina has been instrumental in pioneering a unique behavioral database that enhances the creative optimization process, effectively bridging the gap between research and creative teams. Additionally, she has innovated AI-powered video embedding technology that provides insights into emotional responses and viewer attention.
Board Membership at ASEM
Cristina has been a Board Member at ASEM - Asociación de Emprendedores de México since 2017. In this role, she contributes to the organization's mission of supporting entrepreneurs in Mexico. Her involvement spans over seven years, during which she has engaged with various initiatives aimed at fostering entrepreneurship and innovation within the region.
Previous Experience at Forbes
Cristina served as a Forbes U30 Board Member from 2022 to 2024. During her two-year tenure, she participated in discussions and initiatives aimed at empowering young leaders and innovators. Her role at Forbes allowed her to connect with other influential figures and contribute to the broader conversation on entrepreneurship and leadership.
Educational Background
Cristina De La Peña has an extensive educational background in architecture and digital design. She earned a Bachelor of Architecture (B.Arch.) from Universidad Nacional Autónoma de México from 2009 to 2014. She furthered her studies with a Master of Architecture (M.Arch.) at Ecole Nationale Supérieure d'Architecture Paris | Malaquais from 2012 to 2015. Additionally, she participated in various programs, including a Visiting School at the Architectural Association School of Architecture in Athens and Istanbul in 2012, and a Summer School at the same institution in London in 2011. She also studied Enterprise Creation and Growth at Instituto Tecnológico Autónomo de México from 2013 to 2014.
Recognitions and Achievements
Cristina has received notable recognitions for her contributions to the field of entrepreneurship and innovation. She was recognized by Forbes as part of the 30 Under 30 list and by MIT as one of the Innovators Under 35. These accolades highlight her impact in the industry and her role as a leader in advancing creative processes through technology.