Andy Davis
About Andy Davis
Andy Davis serves as the Director of Corporate Marketing at Synaptics Incorporated, where he has implemented digital marketing strategies and introduced AI tools to enhance marketing efficiency. He has extensive experience in various leadership roles across multiple technology companies, including Fujitsu and DisplayLink, and holds degrees in Computing and Business as well as International Business from the University of Wolverhampton.
Current Role at Synaptics
Andy Davis serves as the Director of Corporate Marketing at Synaptics Incorporated, a position he has held since 2022. His role is based in Taiwan, where he focuses on enhancing the company's marketing strategies and initiatives. In this capacity, he has developed and implemented a digital marketing strategy that has significantly increased the company's online presence and engagement. Additionally, he introduced AI tools to streamline content and messaging idea generation, which has improved marketing efficiency.
Previous Experience in Marketing and Management
Prior to his current role, Andy Davis worked at Synaptics as the Director of External Marketing from 2020 to 2022. His extensive experience includes positions at DisplayLink, where he served as Director of Sales and Marketing & Corporate Communications from 2010 to 2020, and as Director of Marketing + Channel and PR from 2006 to 2010. He also held various roles at Fujitsu Computer Systems, including General Manager for Collaborations Client Server Systems (APAC) and Strategic Collaborations Manager.
Education and Qualifications
Andy Davis studied at the University of Wolverhampton, where he earned a Bachelor of Science (BSc) in International Business from 1987 to 1991. He also obtained a Higher National Diploma in Computing and Business from the same university, completing his studies from 1987 to 1989. Earlier, he attended Stafford College, achieving a qualification in Computer Science from 1986 to 1987, and Graham Balfour High School from 1983 to 1986.
Achievements in Marketing Strategy
During his tenure at Synaptics, Andy Davis has led several significant initiatives. He created experience videos that garnered over 1 million views within a year, enhancing product awareness. He also spearheaded the branding efforts for Synaptics Resonate, a technology that innovatively generates sound through surfaces without traditional speakers. Furthermore, he pioneered the creation of corporate benefit badges, standardizing the presentation of product benefits across all business units.
Strategic Partnerships and Collaborations
Andy Davis has forged strategic partnerships with major digital marketing platforms, including LinkedIn and Google. These collaborations have enhanced the reach and effectiveness of marketing campaigns at Synaptics. His experience in managing alliances and partnerships spans several years, including his role as GM Alliances/Partnerships at Fujitsu Siemens Computers, where he was involved in the merger of Fujitsu Siemens and Fujitsu Computers.