Mike Chen
About Mike Chen
Mike Chen serves as the Marketing Director for Business Development in Greater China at Synaptics Incorporated, where he has significantly contributed to the company's growth in the region. With extensive experience in sales and marketing across various companies, he has a strong background in improving business systems and operational results.
Work at Synaptics
Mike Chen has served as the Marketing Director for Business Development in Greater China at Synaptics Incorporated since 2016. In this role, he has been pivotal in the startup of the company's China OLED display driver IC marketing, which has significantly contributed to Synaptics' expansion in the region. He has collaborated with cross-functional teams, including those focused on capacitors and optical fingerprint technologies, to co-bid on major projects. His efforts have been instrumental in establishing relationships with major OEM customers, including Huawei, OPPO, VIVO, and Xiaomi, as well as LCM panel customers like BOE, Tianma, and CSOT.
Previous Experience
Before joining Synaptics, Mike Chen held various positions that contributed to his expertise in marketing and sales. He worked as a Sales Manager for Oerlikon Balzers in China from 2003 to 2005. Prior to that, he was a Sales Manager for the Far East Region Export at SCHOTT from 1998 to 2003. Additionally, he served as the Sales & Marketing Manager for DuPont in China and ASEN from 2008 to 2011. His diverse experience across multiple companies has equipped him with a strong understanding of business systems and operational results.
Education and Expertise
Mike Chen holds a Master of Business Administration (MBA) from Binghamton University School of Management, where he studied Business, Management, Marketing, and Related Support Services from 2005 to 2007. He also earned a Bachelor of Engineering (BE) in Materials Science from Shanghai Jiao Tong University, completing his studies from 1994 to 1998. His educational background supports his expertise in developing streamlined supply chains and improving operational efficiencies.
Achievements in Business Development
Throughout his career, Mike Chen has demonstrated a proven track record of improving business systems and operational results. He has been instrumental in penetrating major OEM customers and has developed streamlined supply chains that have led to lower Days Sales Outstanding (DSO) inventory levels and expanded gross margins. His strategic initiatives have positively impacted the companies he has worked for, showcasing his ability to drive business growth and operational excellence.