Wendy Liang
About Wendy Liang
Wendy Liang serves as the Senior Director of Business Development and Business Operations at Synaptics Incorporated, where she has worked since 2018. With extensive experience at Cypress Semiconductor Corporation, she has held various roles in pricing and business development, managing significant revenue and leading strategic initiatives in the mobile and automotive sectors.
Work at Synaptics
Wendy Liang serves as the Senior Director of Business Development and Business Operations at Synaptics Incorporated. She has held this position since 2018, contributing to the company's growth and strategic direction. In her role, she leads a team that is responsible for pricing, revenue management, build planning, and inventory management, all aimed at enhancing margins and profitability. Wendy manages a business segment that generates over $1 billion in revenue, with a focus on the mobile and automotive sectors. Additionally, she chairs the strategic portfolio management committee for these business segments, ensuring alignment with the company's long-term objectives.
Previous Experience at Cypress Semiconductor Corporation
Before joining Synaptics, Wendy Liang worked at Cypress Semiconductor Corporation for a total of six years in various roles. From 2012 to 2018, she served as the Marketing Manager and Global Pricing Manager for Automotive, IoT, BLE, MCU, PSoC, and USB in San Jose, California. Prior to that, she was the APAC/Japan Pricing Manager from 2007 to 2012, based in Shanghai City, China. Her career at Cypress began in 2003, when she worked as a Senior Product Marketing Engineer in Business Development for four years in Shanghai. This diverse experience equipped her with a strong foundation in marketing and pricing strategies.
Education and Expertise
Wendy Liang holds an MBA from the University of Canberra, where she studied from 2008 to 2010. She also studied at Northeastern University in China. Her educational background, combined with her extensive experience in business development and operations, provides her with a solid understanding of market dynamics and strategic planning. Wendy's expertise includes pricing strategy, revenue management, and long-range business planning, which she applies in her current role to drive business success.
Leadership and Strategic Planning
In her current position, Wendy Liang is responsible for developing a three-year long-range business plan in collaboration with product line owners. She provides strategic guidance on both short-term build plans and long-term capacity management. Her leadership in these areas is crucial for aligning operational capabilities with market demands, thereby enhancing the company's overall performance in the competitive mobile and automotive sectors.