Wendy Liang
About Wendy Liang
Wendy Liang serves as the Vice President of Business Operations and Business Development at Synaptics Incorporated, focusing on the automotive, mobile, and IoT sectors. With extensive experience in business development and pricing strategies, she has successfully managed portfolios valued over $1 billion and has held various roles at Cypress Semiconductor Corporation.
Work at Synaptics
Wendy Liang currently serves as Vice President of Business Operations and Business Development at Synaptics Incorporated, a position she has held since 2022. In this role, she focuses on the automotive, mobile, and IoT sectors. Prior to her current position, she was the Senior Director of Business Operations and Business Development at Synaptics from 2018 to 2022. Her experience at Synaptics reflects her expertise in managing business operations and driving development initiatives within the technology sector.
Previous Experience at Cypress Semiconductor Corporation
Wendy Liang has extensive experience at Cypress Semiconductor Corporation, where she worked in various roles from 2003 to 2018. She began as a Senior Product Marketing Engineer, focusing on business development for China from 2003 to 2007. She then served as the APAC/Japan Pricing Manager from 2007 to 2012, followed by her role as Global Pricing Marketing Manager from 2012 to 2018. Her tenure at Cypress Semiconductor involved significant responsibilities in pricing strategies and market development across multiple regions.
Education and Expertise
Wendy Liang earned her Master of Business Administration (MBA) from the University of Canberra, where she studied from 2008 to 2010. She also studied at Northeastern University in China. Her educational background supports her expertise in strategic business planning and operational excellence. She is skilled in navigating complex business environments and adapting to industry trends, which enables her to lead cross-functional teams effectively.
Achievements in Business Management
Wendy Liang has successfully managed businesses with a portfolio value exceeding $1 billion across the automotive, mobile, and IoT sectors. She has pioneered value-based pricing strategies that have significantly increased profitability for the organizations she has worked with. Her ability to empower cross-functional teams to achieve sustainable business success is a testament to her leadership and operational skills.