Hassan Abbas
About Hassan Abbas
Hassan Abbas is a Senior Manager of Demand Generation with extensive experience in digital marketing and content management systems. He has a strong background in performance-based marketing and has worked with various companies, including Dell Boomi and Fortinet, while holding certifications in Google Analytics, Adwords, and Drupal.
Work at Syncari
Hassan Abbas serves as the Senior Manager of Demand Generation at Syncari. He has been in this role since 2024, contributing to the company's marketing strategies and initiatives. His responsibilities include overseeing demand generation efforts and optimizing marketing campaigns to enhance lead acquisition and conversion rates.
Previous Experience in Digital Marketing
Hassan Abbas has extensive experience in digital marketing, having held various positions in notable companies. He worked as the Online Marketing Manager for Ephox + TinyMCE from 2015 to 2016, focusing on demand generation. Prior to that, he was a Web Consultant at Go2Markets from 2011 to 2014. His role at A10 Networks as Manager of Digital Marketing lasted from 2016 to 2017, where he managed SEM, SEO, and account-based marketing strategies.
Education and Expertise
Hassan Abbas earned a Bachelor of Science in Marketing from California State University - East Bay, completing his studies from 1995 to 1999. He possesses advanced skills in HTML and CSS, which support his technical capabilities in web development. Additionally, he holds certifications in Google Analytics and Adwords, as well as a certification in Drupal, showcasing his proficiency in digital analytics and content management systems.
Skills in Marketing Automation and Analytics
Hassan Abbas is skilled in administering marketing automation platforms such as Eloqua, Pardot, and Marketo. He has expertise in predictive marketing using artificial intelligence and is experienced in conducting A/B and multivariate testing to optimize marketing campaigns. His strong background in performance-based marketing includes strategies focused on cost-per-click (CPC) and cost-per-acquisition (CPA).
Comprehensive Understanding of Internet Strategy
Hassan Abbas has a comprehensive understanding of internet strategy, including e-commerce and content management system (CMS) implementation. His experience includes working with various CMS platforms such as WordPress, Drupal, and Joomla. He has also worked with targeted advertising and customer relationship management tools, including AdRoll RT and CRM Prospecting.