Caitlin Good
About Caitlin Good
Caitlin Good is a Marketing Program Manager with extensive experience in various marketing roles across multiple companies. She currently works at Syncro, where she has been since 2022, and has previously held positions at Global Virus Pass, BrightStores, and Staples, among others.
Current Role at Syncro
Caitlin Good serves as the Marketing Program Manager at Syncro since 2022. In this role, she is responsible for overseeing various marketing initiatives and strategies. Caitlin hosts monthly thought leadership and product webinars, which aim to engage audiences and provide valuable insights into industry trends. She also manages social media and video production freelancers to enhance the company's marketing efforts.
Previous Experience at Syncro
Prior to her current position, Caitlin Good worked at Syncro as the Content Marketing Manager from 2021 to 2022. During her tenure, she contributed to the development and execution of content strategies that aligned with the company's marketing goals. Her experience at Syncro has equipped her with a deep understanding of the company's products and audience.
Educational Background
Caitlin Good studied at the University of Miami, where she earned a Bachelor of Science in Communication from 2008 to 2012. She majored in Public Relations and Psychology, with a minor in Marketing. This educational background provided her with a solid foundation in communication strategies and consumer behavior.
Marketing Experience
Caitlin Good has extensive marketing experience across various organizations. She worked at Global Virus Pass as Marketing Communications from 2020 to 2021 and at BrightStores as Marketing Content Specialist during the same period. Additionally, she held positions at Staples as a Sr. Communications Specialist from 2015 to 2020 and at Brand Iron as Project Manager from 2013 to 2014.
Initiatives and Projects
Caitlin Good has launched several initiatives to enhance communication and marketing efforts. Notably, she launched a new product updates hub to streamline communication of product changes. She also manages industry review sites such as G2, Capterra, SourceForge, and Channel Program to improve company ratings. Furthermore, she has planned and hosted a virtual workshop featuring industry thought leaders.