Christopher Shaw
About Christopher Shaw
Christopher Shaw serves as the Global Sales & Alliance Enablement Leader at Syniti, where he has worked since 2020. He has over 10 years of experience in sales enablement and has held various roles in sales and management across multiple companies.
Work at Syniti
Christopher Shaw has been serving as the Global Sales & Alliance Enablement Leader at Syniti since 2020. In this role, he focuses on designing and implementing programs that integrate product and demand marketing with the sales organization. His responsibilities include continuous learning initiatives and new sales employee onboarding, ensuring that the sales team is well-equipped to meet organizational goals. Shaw's work at Syniti emphasizes the importance of aligning sales strategies with broader business objectives.
Previous Experience in Sales Enablement
Prior to his current position, Christopher Shaw held various roles that contributed to his expertise in sales enablement. He worked at Rocket Software as Senior Manager of Global Sales and Partner Enablement from 2017 to 2020. Before that, he was a Senior Enterprise Account Manager at Brainshark from 2011 to 2016 and served as a Sr Account Executive at Zoom Information from 2009 to 2011. His career spans over a decade, with a strong focus on sales enablement across multiple organizations.
Education and Expertise
Christopher Shaw earned a Bachelor of Science (BS) degree in Management from Bentley University. His educational background provides a foundation for his extensive experience in sales enablement, where he has developed a passion for solving data challenges. Shaw's academic training complements his practical experience in the field, allowing him to effectively integrate marketing strategies with sales operations.
Background in Sales Roles
Christopher Shaw has held several sales positions throughout his career. He worked at Salary.com as an Account Executive from 2002 to 2005 and served as a Staffing Account Manager - Team Lead at Monster Worldwide from 2005 to 2008. Additionally, he was the Director of Healthcare Sales at Mimecast for one year in 2008. These roles have contributed to his comprehensive understanding of sales processes and customer engagement.
Focus on Customer and Employee Potential
In his professional capacity, Christopher Shaw is passionate about unlocking potential for customers, employees, and the organization. His approach involves addressing data challenges that impact business operations. Shaw's commitment to enhancing both customer experiences and employee development is a key aspect of his leadership in sales enablement.