Craig Ayers

Craig Ayers

Chief People Officer @ Syniti

About Craig Ayers

Craig Ayers is the Chief People Officer at Syniti, having previously held senior roles at Journey and Capgemini. He has extensive experience in finance and operations, particularly in data-driven methodologies and business transformation.

Current Role at Syniti

Craig Ayers serves as the Chief People Officer at Syniti, a position he has held since 2024. In this role, he is responsible for overseeing the company's human resources strategies and initiatives. His focus includes enhancing employee engagement and fostering a culture that aligns with Syniti's business objectives. Working remotely from Dallas, Texas, he demonstrates adaptability to modern work environments.

Previous Experience at Journey

Before joining Syniti, Craig Ayers was a co-founder of Journey, a consultancy specializing in physical and immersive experience design. He held the positions of Chief Operating Officer and Chief Financial Officer from 2022 to 2023. During his tenure, he played a key role in driving the acquisition and integration of businesses, as well as building operational and financial processes. He also served as a board member at Journey.

Career at Capgemini and frog

Craig Ayers worked at Capgemini as Senior Vice President, CFO, and COO of frog from 2019 to 2022. His tenure at frog design lasted nearly nine years, where he served as global CFO and COO. His leadership contributed to the company's strategic direction and operational efficiency. Frog design was acquired by Capgemini in 2021, further expanding its capabilities in design and innovation.

Professional Background at Accenture

Craig Ayers has an extensive background at Accenture, where he held multiple director-level positions from 2006 to 2013. His roles included Director of North America Operating Group Forecasting/Planning Lead and Director of Mergers and Acquisitions. He also served as the Mauritius Country Lead, showcasing his capability in managing diverse teams and operations across regions.

Education and Finance Expertise

Craig Ayers studied at Stephen F. Austin State University, where he earned a Bachelor of Business Administration (BBA) with a focus on Finance in 1993. His educational background laid the foundation for his career in finance and operations, equipping him with the skills necessary to address complex data challenges within organizations.

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