Luz Hormazabal
About Luz Hormazabal
Luz Hormazabal serves as the Customer Success Operations & Sustainability Lead at Syniti, where she has worked since 2022. With over 15 years of experience in various roles, she focuses on sustainability initiatives and enhancing customer loyalty through actionable insights.
Current Role at Syniti
Luz Hormazabal serves as the Customer Success Operations & Sustainability Lead at Syniti, a position she has held since 2022 in Barcelona. In this role, she focuses on enhancing customer experience and promoting sustainability initiatives. She leads the Syniti Forest Initiative for EMEA, collaborating with teams across the Americas and APJ to drive global sustainability efforts. Her responsibilities include translating customer feedback into actionable insights to improve customer loyalty and satisfaction.
Previous Experience at Syniti
Luz Hormazabal has held multiple roles at Syniti since joining the company. She worked as the EMEA Customer Success Operations & Sustainability Program Lead from 2022 to 2023 and as the Global Internal Communications & Project Lead from 2021 to 2022. Additionally, she served as EMEA Internal Communications from 2020 to 2021 and as a Marketing Executive for Southern Europe in 2020. Her diverse experience within the company has contributed to her expertise in customer experience operations and internal communications.
Education and Expertise
Luz Hormazabal has an extensive educational background in communication and production. She achieved a Master of Digital and Audiovisual Communication and Production from Universitat Pompeu Fabra and a Master in Comunicación y Producción Audiovisual y Digital from Universitat Ramon Llull, both completed in 2005. Earlier, she studied at Duoc UC, where she earned a degree in Audiovisual Communication. Her academic achievements complement her over 15 years of professional experience in various roles, enhancing her expertise in customer experience and operational leadership.
Background in Administration and Communication
Luz Hormazabal began her career in administrative roles, including positions at Nobel Biocare and SELECTAVISION SLU. She worked as an Administrative Assistant at Nobel Biocare from 2010 to 2013 and as a Licensing Coordinator at SELECTAVISION SLU from 2008 to 2009. Additionally, she held administrative positions at Hay from 2005 to 2007. This foundational experience in administration has informed her subsequent roles in customer success and internal communications.
Sustainability and Community Engagement
In her current role, Luz Hormazabal emphasizes sustainability and community engagement. She advocates for a humanistic approach to building relationships among stakeholders, ensuring that diversity and inclusion are prioritized. Luz plays a key role in change management and information sharing, fostering a sense of community within Syniti. Her focus on the 3P Elkington’s approach—Planet, People, and Prosperity—guides her initiatives aimed at promoting sustainable growth and operational excellence.