Melissa Collins
About Melissa Collins
Melissa Collins is a Marketing Manager for EMEA at Syniti, with over 25 years of experience in various sectors including software and logistics. She has held several marketing roles, including positions at Port of Tyne and Indigo Software, and has a strong background in strategic planning and digital marketing.
Current Role at Syniti
Melissa Collins serves as the Marketing Manager for the EMEA region at Syniti, a position she has held since 2022. Based in Durham, UK, she focuses on strategic marketing initiatives that enhance brand visibility and drive engagement across the EMEA market. Her role involves overseeing marketing strategies that align with the company's objectives and support growth in the region.
Previous Experience in Marketing
Prior to her current position, Melissa Collins held several marketing roles across various organizations. She worked as the Marketing and Communications Manager at Port of Tyne from 2019 to 2022, and as the Marketing Manager at Indigo Software from 2013 to 2018. Additionally, she served as the Marketing Director at Project Objects for one year and held multiple positions in marketing and customer services at Chemviron Carbon, Robson Brown, and Womble Bond Dickinson.
Education and Expertise
Melissa Collins has a solid educational foundation in marketing and business administration. She earned a Bachelor's Degree in Business Admin and Marketing from Northumbria University, followed by an MA (Hons) in Marketing from the same institution. She also completed an Advanced Certificate in Marketing from the Chartered Institute of Marketing. Her expertise encompasses strategic planning, digital marketing, lead generation, and event management.
Background in Diverse Industries
With over 25 years of experience, Melissa Collins has worked across a range of sectors including software, logistics, interior design, recruitment, law, technical fabrics, advertising, and design. This diverse background has equipped her with a broad understanding of different market dynamics and customer needs, enhancing her effectiveness in marketing roles.
Professional Skills and Focus Areas
Melissa possesses a strong skill set in strategic planning, digital marketing, and website promotion. Her experience in lead generation and people management further supports her capabilities in driving marketing initiatives. She has specifically worked in the marketing and customer services sector for the cloth division at Chemviron Carbon, showcasing her versatility in various marketing functions.