Brian Crawford
About Brian Crawford
Brian Crawford is a Manager of Data Analytics with over 30 years of experience in the marketing and data analytics industry. He holds a Bachelor's Degree in Finance & Banking from The University of Alabama and specializes in thematic mapping, predictive analytics, and database development.
Current Role at Synovus
Brian Crawford serves as the Manager of Data Analytics at Synovus, a position he has held since 2023. In this role, he is responsible for overseeing data analysis initiatives that support strategic decision-making within the organization. His expertise in thematic mapping and predictive analytics contributes to the development of insights that drive business performance.
Previous Experience at Synovus
Prior to his current role, Crawford worked at Synovus in various capacities. He served as the Senior Marketing Data Analyst from 2011 to 2016, followed by a position as Marketing Analytics Manager from 2017 to 2023. His tenure at Synovus has allowed him to develop a strong understanding of the company's data needs and marketing strategies.
Career History in Data Analytics
Crawford has over 30 years of experience in the marketing and data analytics industry. His career includes significant roles at TD as Database Marketing Manager, Truist as VP of Marketing Analytics Manager, and Regions Financial Corporation as AVP of Marketing Analytics Manager. His diverse background has equipped him with a comprehensive skill set in data management and analysis.
Education and Expertise
Crawford earned a Bachelor’s Degree in Finance and Banking from The University of Alabama. His academic background, combined with his extensive professional experience, provides him with a solid foundation in financial analysis and data-driven decision-making. He possesses specialized skills in thematic mapping, predictive analytics, and database development.
Skills in Data Analytics
Crawford is skilled in developing dashboards and scorecards, which are essential tools for tracking business performance. He is experienced in both primary and secondary research, enabling him to gather and analyze data effectively. His capabilities in thematic mapping and predictive analytics further enhance his ability to identify trends and inform strategic initiatives.