David Fron
About David Fron
David Fron serves as the Director of Segment Marketing at Synovus, bringing extensive experience in marketing across various sectors. He has a strong background in strategy development and has held key marketing roles at several organizations, including BBVA Compass and Regions Financial Corporation.
Work at Synovus
David Fron currently holds the position of Director, Segment Marketing at Synovus, a role he has occupied since 2023. In this capacity, he is responsible for leading marketing strategies within the commercial banking sector. Prior to this role, he served as Senior Segment Marketing Manager at Synovus starting in 2022. His work involves collaborating with various teams to enhance marketing initiatives and drive business growth.
Education and Expertise
David Fron earned a Bachelor of Science in Business Administration with a focus on Marketing from The University of Southern Mississippi, where he studied from 1991 to 1995. He further advanced his education by obtaining a Master of Business Administration (MBA) from The University of Alabama at Birmingham, completing his studies from 2011 to 2014. His educational background supports his extensive marketing expertise across various sectors.
Background
David Fron has a diverse professional background with extensive experience in marketing across multiple industries, including technology, financial services, entertainment, and not-for-profit sectors. He began his career at Intermark Group as an Account Supervisor from 2003 to 2005, later progressing to various senior roles in marketing and communications, including positions at BBVA Compass, Regions Financial Corporation, and Surgical Care Affiliates.
Achievements
Throughout his career, David Fron has led significant marketing initiatives, including multi-tiered technology-driven campaigns at BBVA Compass that contributed to business development. He has also developed branding and packaging strategies for Microsoft during new software product launches while at Landor Associates. His track record includes successful collaborations with creative and media teams to achieve marketing objectives.