Laura Hanley
About Laura Hanley
Laura Hanley serves as the Executive Director of Marketing at Synovus, where she has worked since 2022. She has a background in brand strategy and marketing communications, with previous roles at the School Nutrition Association and Synovus.
Current Role at Synovus
Laura Hanley serves as the Executive Director of Marketing at Synovus, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies and initiatives within the organization. Her work involves collaboration with various departments, including wealth management, digital banking, information technology, operations, and compliance, to enhance marketing efforts.
Previous Experience at Synovus
Prior to her current role, Laura Hanley held multiple positions at Synovus. She served as the Senior Director of Marketing from 2019 to 2022, where she focused on strategic marketing initiatives. Before that, she was the Director of Brand Strategy and Communications from 2017 to 2019. Her tenure at Synovus has spanned a total of five years, contributing to the company's marketing landscape.
Experience at School Nutrition Association
Laura Hanley worked at the School Nutrition Association as the Senior New Media Specialist from 1999 to 2004. During her five years in this role, she focused on developing and implementing new media strategies to enhance the organization's outreach and communication efforts.
Education and Expertise
Laura Hanley holds a Bachelor of Arts in International Affairs from The George Washington University, where she studied from 1995 to 1999. She also earned a Master of Business Administration (M.B.A.) in Marketing from the University of Notre Dame, completing her studies from 2004 to 2006. Her educational background supports her expertise in brand strategy, B2B marketing, B2C marketing, digital marketing, and integrated marketing.
Marketing Initiatives and Collaborations
In her current role, Laura Hanley collaborates with various partners across different sectors, including retail, small business, and commercial banking. She focuses on launching marketing communications initiatives that align with the company's strategic goals. Her ability to work across diverse sectors enhances the effectiveness of marketing efforts at Synovus.