Matt Martin
About Matt Martin
Matt Martin is the Director of Digital Marketing at Synovus, bringing extensive experience in digital marketing and programmatic strategies. He has held various roles in notable companies, including PureCars and MEC, and has a Bachelor of Business Administration in Marketing from the University of Georgia.
Current Role at Synovus
Matt Martin serves as the Director of Digital Marketing at Synovus, a position he has held since 2020. In this role, he oversees digital marketing strategies and initiatives, focusing on enhancing the company's online presence and engagement. His responsibilities include developing and implementing marketing campaigns that align with Synovus's business objectives.
Previous Experience in Digital Marketing
Prior to his current role, Matt Martin held several positions in digital marketing. He worked at PureCars in various capacities, including Director of Programmatic and Associate Director of Programmatic, where he contributed to performance marketing strategies. He also served as a Manager of Digital at MEC and as an Assistant Media Buyer and Interactive Media Planner at BKV, gaining extensive experience in digital marketing and media planning.
Educational Background in Marketing
Matt Martin studied at the University of Georgia, specifically at the Terry College of Business, where he earned a Bachelor of Business Administration in Marketing. His education spanned from 2004 to 2007, providing him with a strong foundation in marketing principles and practices.
Key Contributions and Achievements
Throughout his career, Matt Martin has made significant contributions to digital marketing. He pioneered the first Account-Based Marketing (ABM) campaign using Demand Base, which generated leads for community and wholesale banking teams. He also enhanced tracking and reporting of cross-channel performance and successfully orchestrated the deployment of Salesforce Marketing Cloud, resulting in substantial cost savings for his agency.
Early Career Experience
Matt Martin began his career in marketing as a Media Coordinator at Nurun. He later transitioned to BKV, where he held roles as an Assistant Media Buyer and Interactive Media Planner. These early positions helped him develop essential skills in media buying and digital marketing strategies.