Robin Hayes
About Robin Hayes
Robin Hayes serves as the Senior Manager of Digital Marketing Strategy at Synovus, bringing over five years of experience in digital marketing and team management. He holds a Bachelor of Science in Marketing from Southern University and has previously held positions at the American Cancer Society and Cox Media Group.
Work at Synovus
Robin Hayes serves as the Senior Manager of Digital Marketing Strategy at Synovus, a position held since 2022. In this role, Hayes focuses on developing and implementing digital marketing strategies that align with the company's goals. The position is based in the Atlanta Metropolitan Area, where Hayes utilizes expertise in digital marketing to drive initiatives that enhance brand visibility and engagement.
Education and Expertise
Robin Hayes earned a Bachelor of Science in Marketing from Southern University and Agricultural and Mechanical College at Baton Rouge, completing the degree between 2009 and 2012. This educational background provides a foundation for Hayes' expertise in digital marketing, particularly in leveraging market data and analysis to inform strategic initiatives.
Background in Digital Marketing
Prior to joining Synovus, Robin Hayes held several key positions in digital marketing. From 2020 to 2022, Hayes worked as the Director of Search Marketing at the American Cancer Society in Atlanta, Georgia. Before that, Hayes was the Manager of Digital Marketing Operations at Cox Media Group from 2016 to 2020, where responsibilities included managing a substantial digital marketing budget of $26 million annually.
Experience in Agency and People Management
Robin Hayes has over five years of experience in agency and people management. This includes roles at Haystak Digital Marketing, where Hayes served as Account Manager and later as Supervisor of Account Management from 2014 to 2016. Throughout these roles, Hayes led teams of up to twelve people, focusing on executing digital marketing initiatives and ensuring client satisfaction.
Skills in Problem Solving
Robin Hayes enjoys troubleshooting and strategic problem solving in cross-functional environments. This skill set is essential in the digital marketing field, where adapting to changing market conditions and addressing challenges effectively can significantly impact campaign success.