Samantha Gifford
About Samantha Gifford
Samantha Gifford serves as the Senior Manager of Marketing at Synovus in Columbus, Georgia, where she has worked since 2019. She possesses expertise in budget management, digital marketing strategies, and media planning, alongside a diverse background in various financial institutions.
Work at Synovus
Samantha Gifford has been serving as the Senior Manager of Marketing at Synovus since 2019. In this role, she is based in Columbus, Georgia, and has accumulated five years of experience. Her responsibilities include budget forecasting and management, which ensures the efficient allocation of marketing resources. Prior to her current position, she worked as a Field Marketing Manager at Synovus from 2016 to 2019, also in Columbus, Georgia.
Education and Expertise
Samantha Gifford earned her Bachelor's degree from Florida State University - College of Business, completing her studies from 2002 to 2006. She possesses expertise in using Workfront Project Management Software, which aids in workflow and project management. Additionally, she has skills in virtual engagement and webinar execution, enhancing digital marketing strategies.
Professional Background
Samantha Gifford has a diverse professional background. She worked at Jpmorgan Chase & Co. as Vice President - National Accounts from 2009 to 2012 in New York, New York. Prior to that, she served as a Business Development Officer at Gte Financial from 2012 to 2015 in Tampa, Florida. Earlier in her career, she held roles at Regions Bank as Assistant Branch Manager and Private Banking Representative from 2006 to 2008 in Birmingham, Alabama.
Marketing Skills and Competencies
Samantha Gifford has a comprehensive understanding of media planning and placement, which contributes to the effectiveness of marketing campaigns. She has demonstrated a strong background in agency relations and negotiations, optimizing sponsorship strategies. Her ability to manage budgets effectively and allocate resources efficiently is a key aspect of her marketing expertise.