Shamita Wanchoo
About Shamita Wanchoo
Shamita Wanchoo is a CRM Platform Manager with over a decade of experience in digital marketing and a Bachelor's Degree in Computer Science from Amrutvahini College of Engineering. She has held various roles in notable companies, including Cox Automotive Inc., BBVA, and Synovus, focusing on integrated marketing strategies and analytics tools.
Current Role at Synovus
Shamita Wanchoo serves as the CRM Platform Manager at Synovus, a position she has held since 2021. In this role, she focuses on managing customer relationship management systems and optimizing digital marketing strategies. Her work involves integrating various marketing automation tools with CRM systems to enhance customer engagement and drive conversions.
Professional Experience
Shamita Wanchoo has over a decade of experience in digital marketing and CRM management. Prior to her current role, she worked at BBVA as a Salesforce Marketing Cloud Engineer from 2018 to 2021. She also held the position of Salesforce Marketing Cloud Developer at Cox Automotive Inc. from 2017 to 2018. Earlier in her career, she worked as a Web Application Developer at AirDefense / Motorola Solutions from 2006 to 2013 and as a Digital Marketing Web Developer at McKesson from 2014 to 2017.
Education and Expertise
Shamita Wanchoo graduated with a Bachelor’s Degree in Computer Science from Amrutvahini College of Engineering in 1999. She possesses expertise in integrating marketing automation tools, particularly Salesforce Marketing Cloud and Pardot, with CRM systems like Salesforce.com. Her technical skills include utilizing analytics tools such as Google Analytics and Webtrends to monitor digital interactions and conversions.
Digital Marketing Involvement
Shamita has been actively involved in the evolution of digital marketing for over ten years. Her focus has been on closed-loop, integrated marketing strategies that enhance customer engagement and improve marketing effectiveness. This experience has equipped her with the skills necessary to implement comprehensive digital marketing solutions.