Shawn Shallow
About Shawn Shallow
Shawn Shallow serves as the Marketing Manager for Commercial and Wealth at Synovus, where he has implemented significant company-wide campaigns and developed innovative marketing programs. With a strong background in marketing and finance, he has held various leadership roles across multiple financial institutions over the past three decades.
Work at Synovus
Shawn Shallow has served as the Marketing Manager for Commercial and Wealth at Synovus since 2015. In this role, he has introduced company-wide campaigns aimed at Home Equity Lines of Credit (HELOC) and household acquisition, contributing to the financial services company's strategic goals. His efforts have focused on enhancing customer engagement and expanding market reach within the Columbus, Georgia area.
Education and Expertise
Shawn Shallow holds an MBA in Marketing and Finance from Marquette University, which he completed from 1990 to 1994. He also earned a Bachelor of Science in Business Administration from the same institution, studying from 1981 to 1984. His educational background provides a solid foundation for his extensive career in marketing within the financial services sector.
Background
Shawn Shallow has over two decades of experience in marketing within the financial services industry. Prior to his current position at Synovus, he held various roles at notable institutions, including Vice President of Marketing at Bank Independent and Vice President Commercial Marketing at Regions Financial Corporation. His career also includes significant positions at Wachovia (SouthTrust) and BBVA Compass.
Achievements
During his career, Shawn Shallow has implemented innovative marketing strategies, including mortgage refinance programs targeting competitor loans with higher rates. He developed automated marketing programs, notably a competitor alert program, recognized as one of only two in the US banking sector to successfully utilize this technology, resulting in savings of over $100 million in deposits and loans.