Zach Ratcheson
About Zach Ratcheson
Zach Ratcheson serves as the Director of Growth and Engagement at Synovus, where he has worked since 2018. He has extensive experience in retail and technology, having held various roles at companies such as Target, Best Buy, and AT&T Mobility, and is recognized for his expertise in digital transformation and organizational development.
Current Role at Synovus
Zach Ratcheson serves as the Director of Growth and Engagement at Synovus, a position he has held since 2018. In this role, he focuses on driving growth initiatives and enhancing customer engagement strategies within the organization. His work involves leveraging technology trends and analytics to inform business decisions and improve customer experiences.
Previous Experience at Target
Zach Ratcheson has extensive experience with Target, where he held multiple roles over several years. He worked as an Assistant Sourcing Manager for Sporting Goods and Luggage from 2001 to 2003, and later as a Business Consultant from 2005 to 2007. Additionally, he served as an Inventory Analyst/Senior Inventory Analyst for Office Electronics from 2003 to 2005. His diverse roles contributed to his understanding of retail operations and inventory management.
Experience at Best Buy
Ratcheson worked at Best Buy from 2007 to 2011, where he held the positions of Buyer and Senior Buyer for Wireless Online. His responsibilities included managing product selections and pricing strategies, which enhanced his expertise in the retail electronics sector. His tenure at Best Buy equipped him with skills in buyer analytics and market trends.
Expertise in Digital Transformation
Zach Ratcheson possesses expertise in integrating technology trends, analytics, and customer insights to drive digital transformation. He has a strong background in managing profit and loss (P&L) and loyalty program management, particularly in the cellular and banking industries. His ability to build organizational capabilities has been instrumental in supporting significant growth initiatives.
Educational Background
Zach Ratcheson studied at Shorewood High School from 1994 to 1997. He later attended the University of St. Thomas, where he earned a Bachelor of Arts degree in Marketing and Advertising from 1997 to 2001. His education provided a foundation for his career in business and marketing.