Taboola
Taboola offers a native advertising platform that helps advertisers reach their audience through personalized content recommendations and a content discovery platform that integrates with publisher websites to increase engagement and revenue.
Services
Taboola offers a native advertising platform that allows advertisers to reach their target audience through personalized content recommendations. The company provides a content discovery platform that integrates seamlessly with publisher websites to boost user engagement and revenue. Additionally, Taboola News works with mobile carriers and device manufacturers to deliver personalized content directly to users. The platform also offers detailed analytics and insights to help publishers and advertisers better understand their audience and improve their content strategies.
History
In 2021, Taboola acquired Connexity, a move that significantly enhanced its capabilities in e-commerce recommendation. The acquisition marked a strategic expansion in Taboola's offerings, allowing the company to deliver more sophisticated and personalized shopping recommendations to users. Taboola continues to grow its influence in the digital advertising and content discovery industries through strategic partnerships and technological advancements.
Employee Base
Taboola employs over 1,700 people globally, making it a large player in the digital advertising and content recommendation industry. The company draws on a diverse pool of talent from around the world to innovate and maintain its comprehensive suite of services.
Global Reach
Taboola serves over 500 million daily active users and works with more than 9,000 digital properties, including both publishers and advertisers. The company's robust platform and extensive network allow for wide-reaching content personalization and effective audience targeting. Top publishers that partner with Taboola include CNBC, BBC, NBC News, and Business Insider.
Technology
Taboola utilizes a predictive engine and a vast data set to deliver personalized content recommendations to users. This technology enables the platform to present highly relevant content that increases user engagement and satisfaction. By leveraging advanced analytics, Taboola provides publishers and advertisers with detailed insights into user behavior and content performance.