Alex Lorenca
About Alex Lorenca
Alex Lorenca is a Senior Innovation Lead at Tag, where he has worked since 2019, focusing on display innovation and business growth. He previously held positions at WestRock Company and holds a Bachelor's degree in Industrial Design from Kean University.
Current Role at TAG
Alex Lorenca serves as the Senior Innovation Lead at TAG, a position held since 2019. In this role, he manages display innovation and business growth for various local and global brands. He leads design efforts for point of purchase solutions, focusing on creative concepts, innovative technologies, and product development. His responsibilities include developing and refining brand identities for new products and designing key visuals for both print and digital platforms.
Previous Experience at WestRock Company
Prior to joining TAG, Alex Lorenca worked at WestRock Company from 2015 to 2019. He initially served as a Design Assistant for nine months in Totowa, NJ, before transitioning to the role of Dual Skill Designer, where he worked for three years. In these positions, he created unique 3D models and renderings for temporary and permanent displays, collaborating with branding and marketing clients to deliver high-quality, cost-effective point of purchase solutions.
Education and Expertise
Alex Lorenca studied at Kean University, where he earned a Bachelor's degree in Industrial Design from 2011 to 2015. His education focused on Industrial and Product Design, equipping him with the skills necessary for his roles in design and innovation. His academic background supports his expertise in managing design processes and developing innovative solutions in the industry.
Design and Innovation Skills
In his professional capacity, Alex Lorenca actively improves processes and innovation by researching new technologies. He coordinates design efforts that involve creating compelling brand identities and point of purchase solutions. His ability to collaborate effectively with clients ensures the delivery of high-quality designs within short turnaround times, showcasing his commitment to excellence in design and innovation.