Andrea Fernandez
About Andrea Fernandez
Andrea Fernandez serves as the Regional Latam Group Account Director at Tag, a position she has held since 2012. With a background in Social Communication and Administration from FAAP, she has extensive experience managing international accounts for major companies.
Work at TAG
Andrea Fernandez has served as the Regional Latam Group Account Director at TAG since 2012. In this role, she oversees account management for various high-profile clients in the Latin American region. Her responsibilities include strategic planning, client relationship management, and ensuring the successful execution of marketing campaigns. Over her tenure, she has contributed to the growth and development of TAG's client portfolio.
Education and Expertise
Andrea Fernandez studied at FAAP - Fundação Armando Alvares Penteado, where she earned a Bachelor’s degree in Communication and Administration. She also achieved a Superior degree in Social Communication & Administration from the same institution. Her educational background provides a strong foundation for her expertise in account management and marketing strategies.
Background
Before joining TAG, Andrea Fernandez managed the Procter & Gamble account at Grey Brazil after returning to the agency side in 1991. She also worked as a Marketing Manager at a men's clothing manufacturer, where she gained valuable experience on the client side. This diverse background has equipped her with a comprehensive understanding of both agency and client perspectives.
Achievements
Throughout her career, Andrea Fernandez has managed international accounts for major companies, including Oracle, Bosch, and DHL Express. She has transitioned from a creative role to account management, demonstrating her versatility and adaptability in the marketing field. Currently, she manages accounts for notable clients such as Mercedes-Benz, Boehringer-Ingelheim, and Procter & Gamble.