Andria Vidler
About Andria Vidler
Andria Vidler is the Chief Executive Officer of Tag and has held various leadership roles in the media and marketing sectors, including positions at Centaur Media Plc and Capital Radio. She promotes corporate responsibility and sustainable business practices while advocating for technology-driven solutions in client operations.
Work at TAG
Andria Vidler serves as the Chief Executive Officer at TAG EMEA, a position she has held since 2020. In this role, she promotes a business model that considers the impact on people, the planet, and communities, emphasizing corporate responsibility. Vidler advocates for intelligent, sustainable, and technology-driven solutions to enhance client operations. Her focus is on leading creative businesses where talent is the primary asset and transforming well-known brands while maintaining their cultural roots.
Previous Roles and Experience
Vidler has held several significant positions in various organizations. She was the Chief Executive Officer at Centaur Media Plc from 2013 to 2019, where she implemented strategies that led to the successful re-launch of publishing brands and the introduction of new events and digital products. Prior to that, she worked as Managing Director at Magic Radio from 2005 to 2008 and at Capital Radio from 2001 to 2003. Additionally, she served as Chief Marketing Officer at Bauer Media for one year in 2008-2009 and was a Non Executive Board Member at Gamesys from 2018 to 2021.
Education and Expertise
Andria Vidler holds a Bachelor of Arts (BA) in History from Cambridge Polytechnic, where she studied from 1984 to 1987. She later earned a Master of Business Administration (MBA) from the University of Bradford, completing her studies from 1995 to 1998. Vidler's educational background supports her extensive experience in business leadership and marketing, particularly in the media and entertainment sectors.
Trustee Roles and Community Involvement
Vidler has been actively involved in various trustee roles, contributing to organizations focused on community and media. She served as a Trustee at Roundhouse Trust from 2010 to 2017 and at Media Trust from 2019 to 2022. These positions reflect her commitment to supporting initiatives that enhance community engagement and promote media literacy.
Achievements in the Media Industry
Throughout her career, Vidler has made significant contributions to the media industry. At EMI Music UK & Ireland, she led the transformation into a global rights management enterprise, achieving higher margins than competitors. Her leadership roles in various media companies have involved strategic planning and brand management, showcasing her ability to drive growth and innovation in the sector.