Andy Hopkinson
About Andy Hopkinson
Andy Hopkinson is the European Brand Director at Tag, where he has worked since 2017. He has extensive experience in brand management and marketing, having held positions at notable companies such as Burberry, H&M, and Amer Sports.
Current Role at TAG
Andy Hopkinson serves as the European Brand Director at TAG, a position he has held since 2017. In this role, he is responsible for shaping the future of the global brand proposition. He leads a global team of 27 creative professionals, focusing on brand and creative quality in marketing fulfillment for luxury and retail brands. His leadership involves governing multi-channel opportunities and execution as part of the TAG leadership team. Additionally, he owns new creative pitches and implements fresh processes to enhance the brand's market presence.
Previous Experience in Brand Management
Before joining TAG, Andy Hopkinson held several significant positions in brand management. He worked at H&M as Head Global Brand Guardian for one year in London from 2016 to 2017. Prior to that, he was the Global Brand Guardian at Burberry @ Tag from 2014 to 2016. His career also includes a role as Creative Brand Executive at Amer Sports from 2012 to 2014. These positions have contributed to his extensive experience in managing and developing brand strategies across various sectors.
Educational Background
Andy Hopkinson studied Advertising and Brand Management at the University for the Creative Arts, where he earned a Bachelor of Arts (B.A.) with Honours from 2002 to 2005. He also attended St. Clement Danes in Chorleywood, where he studied the same subject and achieved a 2:1 from 2003 to 2006. His educational background has provided him with a solid foundation in brand strategy and marketing.
Early Career in Design and Marketing
Andy Hopkinson began his career in design and marketing with a role as a Junior Designer at freeform.London from 2007 to 2008. He then worked at Salomon as a Marketing and Design Assistant for the North Zone (Scandinavia) from 2008 to 2012. These early experiences helped him develop skills in design and marketing, which he has applied throughout his career in brand management.