Bianca Schnitzer Cifuentes
About Bianca Schnitzer Cifuentes
Bianca Schnitzer Cifuentes is a Group Account Director at Tag in New York, specializing in integrated production and transcreation services. She has extensive experience in account management, having worked at various agencies including Hogarth Worldwide and Scholz & Friends.
Current Role at TAG
Bianca Schnitzer Cifuentes serves as a Group Account Director at TAG, a position she has held since 2021. In this role, she is responsible for overseeing account management and ensuring the delivery of integrated marketing solutions. Her work involves collaborating with various teams to create cohesive campaigns that meet client objectives. Based in New York, she has contributed to the growth and success of TAG through her expertise in managing diverse brands and marketing strategies.
Previous Experience in Account Management
Prior to her current role at TAG, Bianca held several positions in account management. She worked as an Account Director at Hogarth Worldwide from 2017 to 2021, where she focused on managing client accounts and delivering marketing solutions. Before that, she served as a Freelance Account Director in Production and Post Production & Transcreation for nine months in New York City. Her career began at Grabarz & Partner as a Trainee in Account Management from 2008 to 2009, followed by a position as a Junior Account Manager at Scholz & Friends from 2011 to 2012.
Expertise in Transcreation Services
Bianca possesses specialized expertise in transcreation services, which involves adapting marketing content to different languages and cultures while preserving the original message and intent. This skill is crucial for brands looking to connect with diverse audiences across global markets. Her experience in this area includes a role as a Transcreation Account Director at Hogarth Worldwide from 2015 to 2016, where she managed projects that required nuanced understanding of cultural contexts.
Educational Background
Bianca studied at Campion International School in Athens, Greece, where she achieved the International Baccalaureate from 1997 to 2003. She furthered her education at Birmingham City University, earning a BA in Marketing, Advertising & Public Relations from 2005 to 2008. This educational foundation has equipped her with the knowledge and skills necessary for a successful career in account management and marketing.
Background in Integrated Production
Bianca has a strong background in integrated production, which combines various media and production techniques to create cohesive marketing campaigns. This expertise allows her to effectively manage marketing strategies for diverse brands across global markets. Her understanding of integrated production enhances her ability to deliver comprehensive solutions that align with client goals and resonate with target audiences.