Brian Fitz Simmons
About Brian Fitz Simmons
Brian Fitz Simmons is a Senior Manager of Retail Design at Tag, where he has worked since 2020. He has extensive experience in design management across various companies, including Jonathan Adler and Martha Stewart Living Omnimedia, and specializes in human-centered retail solutions.
Current Role at TAG
Brian Fitz Simmons serves as the Senior Manager of Retail Design at TAG, a position he has held since 2020. In this role, he focuses on delivering innovative retail solutions tailored to meet the needs of clients. His responsibilities include managing design, production, and implementation teams to ensure successful project outcomes. Fitz Simmons utilizes his extensive experience and expertise in retail design to create human-centered solutions that enhance customer experiences.
Previous Experience in Retail Design
Before joining TAG, Brian Fitz Simmons held several key positions in retail design. He worked as a Senior Design Manager at Jonathan Adler from 2018 to 2019, and as an Associate Design Director at DwellStudio from 2016 to 2017. Additionally, he served as Design Director at Martha Stewart Living Omnimedia from 2010 to 2016. His experience spans various industries, including beverage, household, personal care, and pharmaceuticals, where he directed and designed retail solutions for multiple Fortune 500 companies.
Education and Expertise
Brian Fitz Simmons studied Industrial Design at Auburn University, where he earned a Bachelor of Industrial Design (BID) from 1991 to 1997. His educational background provides a strong foundation for his work in design. Fitz Simmons specializes in human-centered retail solutions, merchandising, graphic communications, and experience design. He integrates proven methodologies with inventive ideas to synthesize diverse concepts into compelling solutions.
Design Skills and Software Proficiency
Brian Fitz Simmons is proficient in a wide range of design software, including Illustrator, Photoshop, InDesign, Sketch, and Figma. He also employs 3D/CAD software such as Solidworks, Rhino, Graphite, AutoCAD, KeyShot, and Maxwell for design and prototyping. His skills extend to photography and digital asset management, which complement his design expertise and enhance his ability to deliver high-quality creative projects.
Communication and Project Management
In his roles, Brian Fitz Simmons has established himself as a savvy liaison and effective communicator among diverse stakeholders. He manages multi-faceted design teams to ensure that projects are executed smoothly and meet client expectations. His approach emphasizes collaboration and clear communication, which are essential for achieving successful project outcomes in the competitive retail design landscape.