Calum Greenhill
About Calum Greenhill
Calum Greenhill is a Social Media Content Producer based in Edinburgh, United Kingdom, with a background in marketing and event management. He has worked for various companies, including Tag, Story UK, and IDI, and holds a Bachelor's degree and a Master's degree from Edinburgh Napier University.
Current Role at TAG
Calum Greenhill has been working as a Social Media Content Producer at TAG since 2018. In this role, he develops content for various brands, including the Royal Bank of Scotland, NatWest, and Ulster Bank Northern Ireland. He focuses on maintaining each brand's unique tone of voice while creating visually and tonally distinct communications that adhere to specific brand guidelines.
Previous Experience
Before joining TAG, Calum held several positions that contributed to his expertise in social media and marketing. He worked as a Marketing and Social Media Executive at IDI from 2017 to 2018. Prior to that, he was a Creative Intern at Story UK for one month in 2017. His experience also includes a five-year tenure as a Product Team Leader at TOPSHOP TOPMAN and various roles at River Island, including Product Manager and Sales Advisor.
Education and Expertise
Calum Greenhill studied at Edinburgh Napier University, where he earned a Bachelor's Degree in Festival and Event Management and Marketing Management from 2011 to 2015. He furthered his education by obtaining a Master of Science (MSc) in Creative Advertising from the same university from 2016 to 2017. His academic background provides a solid foundation for his career in social media content production.
Customer-Facing Roles Background
Calum has a strong background in customer-facing roles, which enhances his ability to deliver customer-centric content. His experience in sales and product management across various retail environments has equipped him with insights into customer needs and preferences, allowing him to create engaging and relevant content for diverse audiences.
Early Education
Calum attended Culloden Academy from 2002 to 2007, where he completed his secondary education. He then studied at the University of the Highlands and Islands, achieving SQA Highers from 2007 to 2008. This early education laid the groundwork for his later academic and professional pursuits.