Caroline Khabbaz
About Caroline Khabbaz
Caroline Khabbaz is a Senior Account Manager at Tag, where she has worked since 2022. She has a background in marketing and advertising, with experience in various roles at notable agencies, including VMLY&R and MullenLowe Group.
Current Role at TAG
Caroline Khabbaz serves as a Senior Account Manager at TAG, a position she has held since 2022. In this role, she manages budget control for creative and production deliveries, ensuring projects are executed efficiently. She coordinates 360° campaigns for both Canada and Latin America, which encompass various media channels including digital, TV, e-commerce, and print. Additionally, she works closely with regional clients and internal teams across the USA, UK, and Spain, facilitating collaboration and communication.
Previous Experience at VMLY&R
Prior to her current position, Caroline Khabbaz worked at VMLY&R in various roles. She served as an Account Supervisor from 2020 to 2022, where she managed client accounts and led project initiatives. Before that, she was an Account Executive from 2019 to 2020 and an Account Assistant from 2018 to 2019. Her tenure at VMLY&R provided her with extensive experience in account management and client relations.
Educational Background
Caroline Khabbaz studied at FAAP - Fundação Armando Alvares Penteado, where she earned a Bachelor’s degree in Marketing & Advertising from 2010 to 2014. Additionally, she completed an Intensive English Course at St Giles School in England in 2018, enhancing her language skills and cultural understanding, which are beneficial in her professional roles.
Early Career and Skills Development
Caroline began her career as an Account Intern at MullenLowe Group from 2011 to 2012. She then transitioned to a Marketing Analyst role at Maria João from 2014 to 2018, where she developed her analytical skills. Her diverse experiences have equipped her with a strong foundation in marketing and account management, contributing to her effectiveness in her current role.
Training and Mentorship
At TAG, Caroline Khabbaz is involved in training junior team members, sharing her knowledge and expertise in account management and campaign coordination. This role not only enhances the skills of her colleagues but also fosters a collaborative work environment that supports professional growth within the team.