Charmy Shah
About Charmy Shah
Charmy Shah is a LEGO Brand Executive and Creative professional with a strong background in design and user experience. She has held various roles in notable companies and possesses a passion for integrating contemporary and historic art styles into her work.
Current Role at TAG
Charmy Shah serves as a LEGO Brand Executive and Creative at TAG, a position she has held since 2020. In this role, she focuses on enhancing brand visibility and engagement through innovative creative strategies. Her responsibilities include utilizing modern technology to improve visual experiences, ensuring that the brand resonates with its audience. Based in Perungudi, Chennai, she has contributed to various projects that align with LEGO's brand values.
Previous Experience
Prior to her current role, Charmy Shah worked at Chrysalis in multiple capacities, including Product Designer, Lead Designer, and User Experience Researcher I from 2018 to 2020. Her experience spans various roles in design, including a position as a Visualizer at Brand New Creatives in 2012 and as an Experience Designer at TVS LOGISTICS SERVICES LIMITED from 2012 to 2014. Additionally, she served as a Graphic Design Consultant for the Murugappa Group in 2015.
Education and Academic Background
Charmy Shah holds a Master of Arts (MA) degree from Stella Maris College, where she studied Arts and Ideas, Research Methodology, Communication Design, Media Exploration, and Dissertation from 2015 to 2017. She also earned a Bachelor of Science in Electronic Media and Film Studies from the University of Madras, completing her studies from 2007 to 2010. Her educational background provides a strong foundation for her work in design and communication.
Design Philosophy and Skills
Charmy Shah is known for her user-centered design approach, characterized by a keen eye for detail. She integrates both contemporary and historic art styles into her creative projects, reflecting her passion for diverse artistic expressions. Her ability to communicate effectively and collaborate with diverse teams enhances her design processes, fostering quality relationships with colleagues and clients.