Cressida Laing
About Cressida Laing
Cressida Laing is the Growth Director at Tag, a position she has held since 2020. She has extensive experience in client services and business management, having previously worked at RAPP, The&Partnership London, and 23red.
Work at TAG
Cressida Laing has served as Growth Director at TAG since 2020. In this role, she focuses on driving growth strategies and enhancing business development initiatives. Her tenure at TAG has been marked by efforts to expand the company's market presence and improve client relationships. Laing's experience in growth management contributes to TAG's objectives in the competitive landscape.
Education and Expertise
Cressida Laing studied Geography at the University of Bristol, where she achieved a 2:1 degree from 1998 to 2001. Her academic background provides her with a strong foundation in analytical skills and strategic thinking. This educational experience supports her professional roles in business development and client services.
Background
Cressida Laing has a diverse professional background in the marketing and advertising sectors. Prior to her current role at TAG, she held several positions that contributed to her expertise in client management and business strategy. She worked at 23red as a Senior Account Manager from 2001 to 2006, followed by a role as Client Services Director at The&Partnership London from 2018 to 2020. Her experience also includes a significant tenure at RAPP, where she served as Business Director for 12 years.
Previous Roles and Experience
Before joining TAG, Cressida Laing accumulated extensive experience in various leadership roles. She worked at RAPP as Business Director from 2006 to 2018, where she managed client relationships and strategic initiatives. Following this, she served as Client Services Director at The&Partnership London for two years. Her early career included a position as Senior Account Manager at 23red from 2001 to 2006, where she developed her foundational skills in account management.