David Kassler

Global CEO @ TAG

About David Kassler

David Kassler serves as the Global CEO of Williams Lea Tag, a position he has held since 2017. He has extensive experience in leadership roles across various industries, including entertainment, brewing, and consulting.

Current Position at TAG

David Kassler serves as the Group CEO of Williams Lea Tag, a position he has held since 2017. He operates from London, United Kingdom, where he oversees the company's global operations. Under his leadership, TAG has focused on enhancing its service offerings and expanding its market presence.

Previous Experience at Deluxe Entertainment Services Group

Before joining TAG, David Kassler was the Chief Executive Officer at Deluxe Entertainment Services Group from 2014 to 2015. He worked in New York during his tenure, where he was responsible for leading the company's strategic initiatives and operational management.

Career at Molson Coors Brewing

David Kassler's career at Molson Coors Brewing (UK) Ltd spanned several roles from 1996 to 2002. He served as Marketing Director in Prague, where he managed marketing strategies, and later as Managing Director of Barbox in the UK, overseeing business operations and growth.

Educational Background

David Kassler studied at Cranleigh School from 1980 to 1985. He furthered his education at Oxford University, earning a Master of Arts (M.A.) in Politics, Philosophy, and Economics from 1986 to 1989. Additionally, he obtained a Master of Business Administration (MBA) from INSEAD in 1993, focusing on International Business.

Consulting and Leadership Roles

Throughout his career, David Kassler has held various consulting and leadership positions. He worked as a Senior Consultant at OC&C Strategy Consultants and Mars & Co. from 1993 to 1994 and 1989 to 1993, respectively. He also served as Business Director at Terra Firma Capital Partners from 2002 to 2007, contributing to strategic decision-making and business development.

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