Elka Meinken
About Elka Meinken
Elka Meinken is a Corporate Brand Manager at Tag in Bonn, Germany, with expertise in brand consulting, color management, and digital advertising. She holds a Diplom in Graphic Design and has experience in photography, image editing, and interactive PDF design.
Work at TAG
Elka Meinken has served as the Corporate Brand Manager at TAG since 2018. In this role, she focuses on brand management and development, contributing to the company's marketing strategies. Her responsibilities include overseeing brand consulting and monitoring, ensuring that the brand's visual and communicative aspects align with its objectives. Meinken's experience in managing email marketing campaigns and digital advertising further enhances her contributions to TAG. She operates out of Bonn, where she has been instrumental in implementing effective branding initiatives.
Education and Expertise
Elka Meinken studied at the Rhein-Sieg-Akademie für bildende Kunst und Design from 2007 to 2012, where she achieved a Diplom in Graphic Design, Communication Design, and Product Design. Additionally, she attended Harvard University Extension School for one year, studying Book Art 1 and Musical Singing Theater. Her educational background provides her with a solid foundation in design principles and creative communication. Meinken possesses skills in color management, photography, image editing, and interactive PDF design, which are essential for her role in brand management.
Background
Before joining TAG, Elka Meinken worked as a Communication Designer at Williams Lea Tag from 2015 to 2018. In this position, she developed her skills in direct advertising and print production. Her experience in various design roles has equipped her with a comprehensive understanding of branding and marketing. Meinken's background in brand consulting and monitoring has been beneficial in her current position, allowing her to effectively manage and enhance the corporate brand.
Skills and Specializations
Elka Meinken has developed a diverse skill set that includes expertise in color management and direct advertising within print production. She is experienced in managing email marketing campaigns and digital advertising, which are crucial for modern branding efforts. Additionally, her skills in photography and image editing, including retouching, complement her design capabilities. Meinken is also proficient in interactive PDF design and development, which involves creating forms and infographics, further showcasing her versatility in the field.