Karen Cowie
About Karen Cowie
Karen Cowie is an Account Director with extensive experience in marketing and client management. She currently leads creative services at &Studio within the NatWest group and has a strong background in data-driven CRM and team leadership.
Work at TAG
Karen Cowie has been serving as an Account Director at TAG since 2019. In this role, she focuses on managing client relationships and delivering data-driven marketing solutions. Her expertise in CRM and team leadership contributes to the effectiveness of TAG's marketing strategies. Cowie's experience in leading client service teams enhances the company's ability to meet client needs and drive successful outcomes.
Education and Expertise
Karen Cowie holds a BA Hons in English and History from The University of Kent. She furthered her education at The Institute of Direct and Digital Marketing, where she achieved the IDM Certificate in E-Marketing and the IDM Diploma in Direct Marketing. This educational background supports her specialization in data-driven CRM and marketing communications.
Background
Cowie has a diverse professional background in the marketing sector. She worked at Zurich Insurance Company Ltd as Head of Account Management for eight years, where she led client service teams. Prior to that, she served as Account Director at EHS Brann for one year. Her career continued at Williams Lea Tag, where she held positions as Senior Account Manager and Production Director, accumulating a total of ten years of experience at the company.
Achievements in Marketing
Throughout her career, Karen Cowie has been involved in leading client service teams within top marketing agencies and in-house studios. Her work has included significant contributions to marketing communications for two of the largest insurance companies. Currently, she also serves as the Creative Services Lead at &Studio, NatWest Group, focusing on award-winning brand marketing communications.