Kathy Shen
About Kathy Shen
Kathy Shen serves as the Business Development Director for China at Tag in London, a position she has held since 2019. With extensive experience in client services and business management across various companies, she has a strong academic background in law and business administration.
Work at TAG
Kathy Shen has served as the Business Development Director for China at TAG since 2019. In this role, she is responsible for driving business growth and establishing strategic partnerships within the Chinese market. Her tenure at TAG has spanned five years, during which she has contributed to the company's expansion efforts from London, England.
Previous Employment History
Kathy Shen has a diverse professional background in business development and client services. Prior to her role at TAG, she worked at Wunderman as Client Service Director from 2017 to 2018 in New York. She also held positions at Grey Worldwide, Sapientrazorfish, J. Walter Thompson Worldwide, and TBWA, gaining extensive experience in account management and business direction.
Educational Background
Kathy Shen holds a Bachelor's degree in Law and Sociology from Shanghai University, which she completed from 1998 to 2002. She furthered her education by earning a Master of Business Administration from China Europe International Business School (CEIBS) between 2018 and 2021. This combination of legal and business education supports her expertise in business development.
Career Progression
Kathy Shen's career has evolved through various roles in marketing and business development. She worked as a Brand Manager at Bacardi from 2008 to 2011 in Bermuda and served as a Marketing Manager at Harman International for six months in 2011. Her experience spans multiple industries, enhancing her capabilities in client relations and strategic planning.