Kaylie Stansfield
About Kaylie Stansfield
Kaylie Stansfield serves as the VP Head of Marketing, Americas at Tag, where she has worked since 2018. She has extensive experience in marketing leadership roles across various organizations, including Sterling Talent Solutions and The Conference Board, and has a strong background in implementing diversity, equity, and inclusion programs.
Work at TAG
Kaylie Stansfield serves as the VP Head of Marketing for the Americas at Tag, a position she has held since 2018. In this role, she is responsible for leading marketing initiatives across the region. Stansfield has been instrumental in developing a marketing team from the ground up, transitioning from grassroots campaigns to managing a budget of $1.2 million. Her leadership has contributed to the strategic direction of marketing efforts within the organization.
Previous Experience in Marketing
Prior to her current role at Tag, Kaylie Stansfield held several key positions in marketing. She was the Global Head of Demand Generation at Sterling Talent Solutions from 2014 to 2018. Before that, she worked at The Conference Board as Director of Integrated Marketing & Operations from 2011 to 2014 and as Marketing Communications Manager from 2010 to 2011. Stansfield also gained experience as a Senior Marketing Manager at The Economist Intelligence Unit in 2008-2009.
Education and Expertise
Kaylie Stansfield studied at New York University, where she acquired foundational knowledge in marketing. She also studied in Australia, further enhancing her educational background. Her expertise encompasses integrated marketing strategies, demand generation, and team leadership, with a focus on diversity, equity, and inclusion (DE&I) initiatives.
Achievements in Marketing Leadership
Stansfield has delivered significant results in her marketing roles, including generating over $15 million in marketing-sourced annual contract value through integrated marketing programs. She was selected by the Global Chief People Officer to lead the global DE&I program strategy and implementation, demonstrating her commitment to inclusive leadership. Additionally, she achieved a 90% employee retention rate through key DE&I programs in 2021 and 2022.
Career Progression
Kaylie Stansfield's career spans several decades and includes various roles in marketing and management. She began her career as a Customer Service Officer at Commonwealth Bank of Australia and progressed through positions such as Marketing Coordinator at DDB and Publicity and Promotions Manager at Palace Cinemas. Her tenure at ASM Global included multiple director-level roles in marketing and development, contributing to her extensive experience in the field.