Leigh Leader
About Leigh Leader
Leigh Leader is an Account Director at Tag, with a background in marketing and public relations. She has held various roles in the fashion and arts sectors, including positions at THP, TOM*|FW, and HUGO BOSS, and has a Bachelor of Commerce in Retail Management from Ryerson University.
Current Role at TAG
Leigh Leader serves as an Account Director at TAG, a position held since 2021. In this role, Leigh is responsible for overseeing client accounts and ensuring the successful execution of marketing strategies. The focus is on managing cross-channel production strategies for global brands, leveraging extensive experience in the marketing production area.
Previous Experience at THP
Leigh Leader worked at THP in various capacities. Initially, Leigh served as a Partner Development Coordinator from 2018 to 2019 for one year. Following this role, Leigh advanced to Account Director from 2019 to 2021, where responsibilities included managing client relationships and developing marketing initiatives.
Educational Background
Leigh Leader studied at Ryerson University, earning a Bachelor of Commerce (BCom) degree in Retail Management from 2011 to 2015. Additionally, Leigh pursued further education at the same institution, obtaining a Certificate in Public Relations from 2017 to 2021. This educational foundation supports Leigh's expertise in marketing and public relations.
Experience in Fashion and Events
Leigh Leader has a background in the fashion and events industry. Notable positions include Assistant Manager of Public Relations at TOM*|FW - Toronto Men's Fashion Week from 2015 to 2018 and Travel & Hospitality Coordinator for the Canadian Arts & Fashion Awards in 2017. These roles involved coordinating events and managing public relations efforts.
Skills and Expertise
Leigh Leader possesses skills in marketing production areas, including CGI and digital sourcing. With experience in transforming creative ideas into commercially successful campaigns, Leigh has a strong understanding of cross-channel production strategies. This expertise is applied in managing global brand initiatives effectively.