Letícia Ciasi

Senior Account Manager @ TAG

About Letícia Ciasi

Letícia Ciasi is a Senior Account Manager at Tag in São Paulo, where she has worked since 2017. She has a background in advertising and mass communication, with experience in managing marketing campaigns and integrating digital solutions.

Work at TAG

Letícia Ciasi has been employed at Tag as a Senior Account Manager since 2017. In her role, she has been instrumental in managing cross-channel production strategies for global brands. Her contributions have significantly impacted the commercial success of creative campaigns through effective management. With over seven years of experience at Tag, she has developed a strong understanding of the marketing landscape and the integration of digital solutions.

Previous Experience

Prior to her current position at Tag, Letícia Ciasi held various roles in the marketing and education sectors. She worked as an English Teacher at Wizard by Pearson for five months in 2013. In 2014, she served as a Social Media Intern at Digital Industry for five months, followed by a nine-month tenure as an Account Intern at Ogilvy Brasil from 2014 to 2015. She also worked as an Account Executive at Publicis from 2015 to 2017, gaining valuable experience in account management.

Education and Expertise

Letícia Ciasi studied Advertising at Universidade Presbiteriana Mackenzie from 2011 to 2015, earning her undergraduate degree. She furthered her education by obtaining a Master of Business Administration (MBA) in Mass Communication/Media Studies from ESPM Escola Superior de Propaganda e Marketing, completing her studies from 2018 to 2019. Her expertise includes integrating CGI and digital solutions into marketing campaigns, enhancing her ability to manage complex projects.

Career Development

Letícia Ciasi's career development reflects a strong progression through various roles in account management and marketing. Starting as an intern, she gained practical experience that laid the foundation for her subsequent positions. Her transition from an intern to a Senior Account Manager at Tag showcases her ability to adapt and excel in the marketing industry. This trajectory highlights her commitment to professional growth and her contributions to the organizations she has been part of.

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