Lizzy Cooper Fyfe
About Lizzy Cooper Fyfe
Lizzy Cooper Fyfe is a Content Marketing Specialist for APAC at Tag, with extensive experience in content marketing across various sectors. She has worked in Australia, New Zealand, and Hong Kong, holding roles in media planning, partnerships, and communications.
Current Role at TAG
Lizzy Cooper Fyfe currently serves as a Content Marketing Specialist for the APAC region at TAG. She has held this position since 2020 and operates from Hong Kong. In her role, she focuses on developing and implementing content marketing strategies tailored to the diverse needs of clients across various sectors.
Previous Experience in Content Marketing
Prior to her current role, Lizzy gained extensive experience in content marketing through various positions. She worked at UM Australia as a Partnerships Executive and later as a Partnerships Trader. Additionally, she served as a Media Planner/Buyer at VMLY&R NZ and as a PR & Communications Executive at Ovolo Hotels. These roles contributed to her expertise in managing marketing initiatives across different industries.
Educational Background
Lizzy studied at the University of Sydney, where she earned a Bachelor of Economics with a focus on Marketing and Economics from 2013 to 2015. She also completed her International Baccalaureate at Island School from 2009 to 2011. Earlier, she attended Macleans College for 11 months in 2006 and the Overseas Family School from 2007 to 2009.
International Work Experience
Lizzy possesses a diverse international work background, having worked in Australia, New Zealand, and Hong Kong. This experience has provided her with a broad perspective on marketing and communications, enabling her to adapt strategies to various cultural contexts and market dynamics.
Agency and In-House Roles
Lizzy has a strong background in both agency and in-house roles, which has equipped her with a comprehensive understanding of the media, marketing, and communications landscape. Her experience spans multiple sectors, including telecommunications, hospitality, FMCG, retail, healthcare, and QSR, allowing her to approach projects with a well-rounded perspective.