Lynnie Strother Palancar
About Lynnie Strother Palancar
Lynnie Strother Palancar serves as the Localization Director for the Americas at Tag, where she has worked since 2020. With nearly a decade of experience in the localization industry, she specializes in ensuring that global marketing communications are culturally relevant.
Current Role at TAG
Lynnie Strother Palancar serves as the Localization Director for the Americas at Tag. In this role, she has been responsible for overseeing localization strategies and ensuring that marketing communications resonate culturally across diverse markets. She has held this position since 2020 and continues to work from New York, New York.
Career Progression at TAG
Lynnie Strother Palancar has had a progressive career at Tag, starting as a Localization Executive from 2014 to 2016. She then transitioned to Project Manager, Localization, from 2016 to 2017, followed by a role as Senior Project Manager, Localization, from 2017 to 2018. She served as Team Lead, Localization, from 2018 to 2020 before assuming her current position as Localization Director.
Education and Expertise
Lynnie Strother Palancar studied at the Elliott School of International Affairs, where she earned a Bachelor of Arts (BA) in International Relations and Affairs, Anthropology, graduating Cum Laude. She also studied at Universitat Pompeu Fabra, focusing on Spanish Language, Spanish Linguistics, Communication, and Art History, and participated in a Study Abroad program.
Previous Experience in Localization
Before her tenure at Tag, Lynnie Strother Palancar worked at Yamanair Creative as an Account Manager for four months in 2014. Her experience in the localization industry spans nearly a decade, during which she has developed a specialty in ensuring that global marketing communications are culturally relevant, thereby enhancing brand recognition.
Skills and Client Service
Lynnie Strother Palancar has demonstrated a strong ability in delivering exceptional client service, project management, and people management throughout her career. Her skills have been integral to her success in various roles within the localization industry.