MauríCIO Rodrigues
About MauríCIO Rodrigues
Maurício Rodrigues serves as the Regional Account Director at Tag in São Paulo, Brazil, a position he has held since 2021. With a strong background in account management and marketing, he has worked with major clients and has extensive experience in both online and offline marketing strategies.
Work at TAG
Maurício Rodrigues has served as the Regional Account Director at TAG since 2021. In this role, he manages client accounts and oversees marketing strategies in São Paulo, Brazil. His responsibilities include developing and executing marketing initiatives that align with client objectives. Rodrigues has focused on enhancing client relationships and ensuring the delivery of effective marketing solutions.
Previous Experience
Before joining TAG, Maurício Rodrigues held several significant positions in the marketing and advertising sector. He worked as a Senior Regional Account Manager at AlmapBBDO from 2019 to 2021. Prior to that, he served as a Senior Account Manager at Sapient AG2 from 2017 to 2019 and as an Account Manager at Publicis Sapient from 2014 to 2017. His career began at MullenLowe Brasil as a Trainee in 2008.
Education and Expertise
Maurício Rodrigues holds a Bachelor's degree in Publicidade, Propaganda e Marketing from Universidade Presbiteriana Mackenzie, completed in 2008. He furthered his education with a Master's degree in Marketing from ESPM Escola Superior de Propaganda e Marketing, achieved in 2012. Additionally, he studied Administração, Negócios e Marketing at Florida International University - College of Business for 11 months in 2012.
Client Management and Strategy
Rodrigues has extensive experience managing accounts for major clients, including Alpargatas, Volkswagen, and Samsung. He specializes in CRM and B2B strategies, focusing on both online and offline marketing actions. His expertise includes executing comprehensive marketing strategies, branding, and content activation, which are essential for driving client success.
Financial Management Skills
Maurício Rodrigues possesses strong skills in financial management, which encompass handling fees, billing, media, production, and additional budgets. His ability to manage financial aspects of marketing campaigns contributes to the overall efficiency and effectiveness of the strategies he implements for clients.