Naveen Ananthanarayanan
About Naveen Ananthanarayanan
Naveen Ananthanarayanan is a Senior Digital Project Manager at Tag, where he has worked since 2021. With over two decades of experience in digital marketing and project management, he has held various leadership roles in notable companies across India.
Work at TAG
Naveen Ananthanarayanan has been serving as a Senior Digital Project Manager at TAG since 2021. In this role, he is responsible for overseeing digital projects, ensuring they align with client objectives and deliver measurable results. His tenure at TAG has spanned three years, during which he has utilized his extensive experience in digital marketing to drive project success.
Previous Experience in Digital Marketing
Before joining TAG, Naveen held several key positions in the digital marketing sector. He worked as the Head of Digital Marketing & Branded Content at Silly Monks Entertainment Ltd. from 2018 to 2019. Prior to that, he served as Senior Brand Services Director - Digital at FCB Ulka from 2014 to 2017, and as Senior Manager - Enterprise, Brands & Media at Lumata from 2011 to 2013. His diverse roles have equipped him with a broad understanding of digital strategies and consumer engagement.
Education and Expertise
Naveen Ananthanarayanan possesses over two decades of experience in various aspects of digital marketing, including mobile marketing, media planning, and project management. He has developed a strong expertise in digital strategy, account management, and marketing communication. His ability to analyze data and derive insights has been particularly valuable in the content marketing domain.
Career Progression
Naveen's career began at Comviva Technologies Limited, where he worked as Manager of Mobile Advertising from 2009 to 2010. He then transitioned to Maxus as Business Director for a brief period in 2010. His career continued to evolve with significant roles at PRODIGI, A WPP Company, and Basavatarakam Indo-American Cancer Hospital, where he was Head of Communications & Donor Affairs from 2019 to 2020. This progression highlights his adaptability and growth within the digital marketing landscape.
Skills and Specializations
Naveen specializes in various areas including digital strategy and marketing, project management, and business development. His strong ability to understand business nuances allows him to effectively manage business units towards sustained growth. His skills in marketing communication and consumer value-added services further enhance his capability to deliver impactful digital solutions.