Praveen Shanmugam
About Praveen Shanmugam
Praveen Shanmugam is a Senior Manager in Shopper & Packaging at Tag, with a diverse background in graphic design and packaging production. He has accumulated extensive experience in retail environments and print production over his career, which spans more than a decade across various roles and companies.
Current Role at TAG
Praveen Shanmugam serves as Senior Manager in Shopper & Packaging at TAG, a position he has held since 2020. In this role, he focuses on managing various aspects of shopper marketing and packaging strategies. His responsibilities include overseeing the development and execution of point-of-sale (POS) materials and in-store displays, ensuring alignment with retail objectives. Praveen's experience in this area contributes to effective marketing solutions that enhance consumer engagement.
Previous Experience at TAG
Praveen Shanmugam has held multiple positions at TAG, showcasing a progressive career within the organization. He worked as a Packaging Production Executive in 2014 for nine months, followed by a role as Associate Manager in Packaging Production from 2014 to 2016. He then served as Manager in Packaging Production from 2016 to 2020, during which he gained extensive experience in managing packaging projects. Additionally, he completed a three-month secondment in 2019 at a client site in Munich, Bavaria, Germany.
Professional Background in Graphic Design
Praveen Shanmugam began his career as a Graphic Designer at Techset Composition from 2008 to 2011 in Chennai, India. He later joined Schawk! as a Prepress Executive from 2011 to 2012 and advanced to Module Lead - Production from 2012 to 2014. His roles involved overseeing production processes and ensuring quality in print production. This background in graphic design and pre-press has equipped him with a solid understanding of the technical aspects of print production.
Education and Qualifications
Praveen Shanmugam holds a Bachelor of Engineering (BE) in Printing Technology from the College of Engineering, Guindy, which he completed from 2010 to 2013. He also earned a Diploma in Printing Technology from the Institute of Printing Technology, studying there from 2004 to 2007. His educational background provides a strong foundation for his expertise in packaging and print production.
Skills and Expertise
Praveen Shanmugam possesses strong skills in managing point-of-sale (POS) and in-store materials, indicating a focus on retail environments. He has a comprehensive background in pre-press and reprographics, showcasing a deep understanding of the technical aspects of print production. Additionally, he has expertise in 3D product rendering, a specialized skill that enhances his capabilities in packaging and shopper marketing.