Sayani Das
About Sayani Das
Sayani Das is a Community Manager specializing in social media, currently working at Tag in India. She has a background in digital marketing and social media management, with previous roles at Docquity, Chai Sutta Bar, TO THE NEW, and RepIndia.
Current Role at TAG
Sayani Das serves as the Community Manager for Social Media at TAG, a position she has held since 2023. In this role, she is responsible for managing the company's online presence and engaging with the community across various social media platforms. She conducts monthly and yearly audits of social media channels to evaluate effectiveness and identify areas for improvement. Her focus is on enhancing brand reputation and fostering community engagement.
Previous Experience in Social Media Marketing
Before joining TAG, Sayani Das held several positions in social media marketing. She worked as a Senior Marketing Associate at Docquity from 2022 to 2023, where she focused on social media marketing and growth strategies. Prior to that, she was a Digital Marketing professional at Chai Sutta Bar for two months in 2020. Additionally, she served as a Social Media & Listening Analyst at TO THE NEW from 2021 to 2022, and as a Client Strategy & Brand Reputation Management specialist at RepIndia from 2020 to 2021.
Educational Background
Sayani Das holds a Bachelor of Arts (BA) degree from Shri Shikshayatan College, where she studied Educational Psychology, Literature, and History from 2015 to 2018. She furthered her education by obtaining a Post Graduate Diploma in Management (PGDM) with a focus on Marketing & Supply Chain Management from JK Business School, completing her studies from 2019 to 2021.
Expertise in Online Reputation Management
Sayani Das specializes in managing the reputation of brands through 360° Online Reputation Management (ORM). She leverages data insights to refine strategies and enhance overall performance in social media management. Her expertise includes crafting and implementing robust content strategies that align with the latest trends and audience preferences, ensuring effective engagement with diverse international audiences.