Serina Ge
About Serina Ge
Serina Ge is a Social Media Marketing Specialist with extensive experience in digital marketing and event management. She has worked with various organizations, including MediaCom, Easy Career Consulting Inc., and Tag, and has a strong educational background in arts and politics from prestigious institutions.
Current Role at TAG
Serina Ge serves as a Social Media Marketing Specialist at TAG since 2021. In this role, she acts as the primary point of contact and Social Media Account Manager for a collection of top brands. Her responsibilities include supporting and leading budget development, revenue tracking, and invoicing for client programs. She coordinates with creative teams to develop brand assets for both paid and organic social media campaigns, ensuring effective communication and execution of marketing strategies.
Previous Experience in Marketing
Prior to her current position, Serina Ge worked at Easy Career Consulting Inc. as a Marketing Specialist from 2019 to 2021. In this role, she developed skills in graphic design and promotional video content. She also gained experience as a Marketing Coordinator at TED Conferences for a brief period in 2018. Earlier, she worked at MediaCom as an Assistant Digital Investment Negotiator for three months in 2018, where she acquired foundational skills in media buying.
Education and Academic Background
Serina Ge has an extensive educational background. She studied Theatre and Performing Art Studies at the University of Toronto, where she earned a Bachelor of Arts (BA) from 2013 to 2018. She furthered her education at the University of Hong Kong, focusing on Art and Politics, and also studied Film History at the University of Oxford. This diverse academic experience has contributed to her understanding of consumer behavior and marketing strategies.
Theatrical and Film Industry Involvement
Serina Ge has a significant history in the theatrical and film industry. She managed over 100 shows at various film and theatre festivals, which enhanced her understanding of audience engagement and consumer behavior. Additionally, she held multiple roles at the University of Toronto - University College, including Professional Actor, Theatre Director, and Production Stage Manager from 2015 to 2018. Her involvement in these roles has provided her with a comprehensive perspective on performance and production.
Technical Skills and Training
Serina Ge possesses technical skills in creating cryptocurrency and NFTs, showcasing her adaptability in the evolving digital landscape. She has received training in Ad Serve and Campaign Optimization from Google, GroupM, and TAG, as well as media buying training at MediaCom. This technical expertise supports her marketing efforts and enhances her ability to provide insights and recommendations to clients based on industry news and advertising tools.