Sonya Morgado
About Sonya Morgado
Sonya Morgado is a Client Services Director with extensive experience in marketing and communications, currently working at Tag in London. She has held various roles in notable companies, including J. Walter Thompson Worldwide and Grey Group, and has expertise in FMCG, beauty, and consumer healthcare sectors.
Current Role at TAG
Sonya Morgado serves as the Client Services Director at TAG, a position she has held since 2020. In this role, she is responsible for overseeing client relationships and ensuring the delivery of high-quality services. Her experience in client services and account management contributes to her effectiveness in this position, where she focuses on meeting client needs and driving business growth.
Previous Experience in Advertising
Prior to her role at TAG, Sonya Morgado held several positions in the advertising industry. She worked at J. Walter Thompson Worldwide as Group Account Director from 2015 to 2018 in Cape Town, South Africa. Additionally, she served as Senior Account Manager at DLKW Lowe from 2013 to 2015 and at Atelier for a brief period in 2013. Her diverse experience spans multiple companies and roles, enhancing her expertise in client management.
Educational Background
Sonya Morgado studied at the University of Cape Town, where she earned a Bachelor of Social Science degree in Media Studies and Social Anthropology from 2005 to 2008. She also attended Escola Secundaria Dr. Francisco Fernandes Lopes in Portugal. Her educational background provides a foundation for her work in marketing and communications.
Expertise in Marketing and Communications
Sonya Morgado has developed expertise in marketing and communications, particularly within both developed and emerging markets. She has over 8 years of experience in creating and implementing marketing campaigns across various platforms. Her work has involved categories such as FMCG, beauty, and consumer healthcare, showcasing her versatility in the industry.
Career Progression and Roles
Throughout her career, Sonya Morgado has held various roles that have contributed to her professional growth. She worked at Grey Group as Senior Account Director from 2019 to 2020 and at The Hardy Boys as Group Account Director in 2018. Her earlier roles include positions at Publicis Limited and The Jupiter Drawing Room Cape Town, where she gained valuable experience in account management.